What Accreditation Means
The FraudSensor™ service of White Ops has been accredited by the Media Rating Council (MRC) since June 6, 2016. To merit continued MRC accreditation of the Service, White Ops:
- Adheres to the Council’s Minimum Standards for Media Rating Research, and any applicable measurement guidelines issued by the Interactive Advertising Bureau and the Mobile Marketing Association;
- Provides full and complete information to the Council regarding all details of its SIVT Detection function operation;
- Conducts its measurement service substantially in accordance with representations to the subscribers and the Council, and
- Submits to, and pays the cost of, thorough annual audits of the Service by CPA firms engaged by the MRC.
In addition to sizable annual audit charges, White Ops, Inc. provides office and file space for MRC auditors, as well as considerable staff and computer time involved in various aspects of these inspections.
Further information about MRC’s accreditation and auditing procedures can be obtained from:
George W. Ivie
Media Rating Council, Inc.
420 Lexington Avenue, Suite 343
New York, NY 10170